Jonathan Ferrar


Former VP IBM Smarter Workforce


Author and International Analytics Consultant


People Analytics Masterclass: 'The Power of People'


A rare opportunity to learn face-to-face about the very best practices taking place right now around the world. Discover how businesses are starting and developing Data-Driven HR and Analytics that have significant and measurable business impact.


21 November, Central London


Drawing on insights from dozens of experts in workforce analytics, as well as his own experience within IBM, Jonathan will reveal models, share videos and provide references that will allow you to put the skills of analytics into practice when you return to the workplace.

This is an unmissable opportunity to meet and learn from one of the world's leading practitioners and consultants in Workforce Analytics.


A focussed and practical Masterclass, for HR and HR Analytics leaders, business leaders, senior HR Business Partners, and those responsible for developing data-driven decisions and insight in their HR organisations.


In this Masterclass, you will:
• Discuss key business questions and people issues that affect them
• Understand where demand for analytics comes from in your organisation
• Learn the model for purposeful analytics and apply it to your business
• Learn the Six Skills for Success and the basic skills for storytelling with your stakeholders
• Discuss and practice the techniques for storytelling




Session 1 – Why Analytics?

• Starting with the business question
• Identifying where is demand coming from


Session 2 – How to Get Started?

• Purposeful Analytics
• Working with sponsors


Session 3 – Skills, Analysis & Storytelling
• Six Skills for Success
• Basics of Data Analysis
• Storytelling in Analytics


Interspersed with individual and group activities, multimedia content, and Jonathan's matchless experience at the very leading edge of People Analytics. Move beyond the academics - learn how People Analytics works in real life by businesses today.

jonathan ferrar ibm ochre rock

About Jonathan Ferrar


Jonathan is a respected influencer in the fields of HR Strategy, Workforce Analytics and the Future of Work. He is an active blogger and speaker and regularly gets asked by clients to advise them on topics related to improving business performance through people.
Jonathan previously led IBM’s Smarter Workforce Science & Analytics business. This business has over 3000 clients served by 800 people across all major countries worldwide. It is a cloud business with SaaS technology and approximately 150 Industrial Organizational/Business Psychologists bringing a human edge to client engagements.
Prior to this role, Jonathan had five years of HR strategy, Transformation and Analytics experience. He has led IBM’s internal Workforce Analytics function and delivered HR Strategy projects to CEO level. He has managed global budgets for HR up to $1B.
Overall, he has worked in three different global companies across a 25 year career. He holds a Bachelor of Arts and a Master of Arts degree from the University of Cambridge, UK and a Diploma in Human Resources Management from Kingston Business School, UK.
Jonathan is a Fellow of the Chartered Institute of Personnel and Development in the UK. Previously based in New York and now in London, he is the founder of Ochre Rock Consulting, which advises leaders worldwide in the implementation and development of Analytics and Digital Transformation.
In 2014 he was listed as one of the Top HR Analytics Influencers in the world on LinkedIn and has co-authored the widely-read bestseller "The Power of People", based on his conversations with People Analytics leaders all over the world.

£595 per person

Ready to Give your People Analytics 
a Jump Start?

Or contact us:
+44 (0)203 290 3221